Virtual Reality may also become an enticing new income stream for artists, venues and promoters, enabling a sort of “first-day-after” rather than “last-minute-before” experience and some startups like VRTIFY have already capitalized on this technology.

Percentage of Sales that occur on day of event, with Music growing more than the NFL.

Percentage of Sales that occur on day of event, with Music growing more than the NFL.

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