Vrtify launched the private beta of its virtual reality music platform, which will be available to the public in Q2 for Google Cardboard, Samsung Gear VR, and Oculus Rift. The app supports a variety of music sources, including songs and playlists from Spotify accounts or personal libraries.

Users can pair their preferred music with custom-created virtual environments that range from the pyramids of Cairo to sandy Caribbean beaches. The integration of YouTube and Google Street View gives uses an endless array of additional environments to use as backdrops for their music.

Moving forward, the plan is to sell virtual reality seats to Vrtify users for concerts and other music events. The company is also working with artists, record labels, brands, and developers to create custom-curated channels.

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